At Novel Paws, every tail has a story — and every order helps write a happier ending. That’s why we’re so excited to launch something incredibly special: our very first Paws for a Cause campaign. 💛
Every month, we’ll spotlight an animal rescue or sanctuary doing extraordinary work and donate a portion of our profits to support them.
For our very first campaign in August, 10% of profits from every single purchase made at Novel Paws — yes, from any product in the shop — will go directly to support the senior sweethearts at Old Friends Senior Dog Sanctuary in Tennessee.
If you’re not familiar with them yet, Old Friends is a forever home for senior dogs — many of whom are often overlooked in shelters — where they can live out their golden years in peace, comfort, and joy. 💕 They’ve built a beautiful community of caretakers, supporters, and foster families (known lovingly as Geezer Guardians), and their work has touched the hearts of dog lovers across the country.
These sweet, grey-muzzled friends deserve soft beds, warm meals, and loving care — and that's exactly what Old Friends provides.
Whether you shop our Paws for a Cause Collection, our cozy bookish pet parent designs, or grab a tote, mug, or tee just because — every order this month helps make a difference.
If you’ve been thinking about supporting our small shop — or treating yourself (or a fellow dog lover) to something sweet — now’s the perfect time. You’ll be making tails wag in more ways than one.
At the end of August, we'll share exactly how much we were able to contribute — and we hope it's just the beginning of many small acts of love. 🐶📚
Thank you for helping us support rescue pets and dream a little bigger.
One paw and one page at a time.
– Elle
Founder, Novel Paws